What Do You Need To Know Before Sending Abandoned Cart Push Notifications?

 

Introduction 

Have you ever been in a situation where people visit your app, explore your products, and may add a few items to their basket or wish list before leaving without completing a purchase? 

Ohh man! Shopping cart abandonment is miserably unpleasant.

But there is good news as well: retrieving abandoned carts with push notifications is simple and well worth the effort.

However, if you have established an abandoned cart alert already, you're re-engaging and collecting various customers. But simply turning on these automatic notifications isn't enough! Therefore, to increase clicks and conversions, tweak your abandoned cart notifications so that more customers convert.

As a result, we've compiled some best practices to be aware of when sending abandoned cart push notifications.

So let’s get the show on the road!

But Why Do Buyers Abandon Their Shopping Carts? Take A Look Out!

Imagine you've worked incredibly hard to promote the word about your business, spent thousands of dollars on marketing, and created a cool app, but sales aren't converting.

This is where businesses must investigate why clients are failing to complete their orders. Moreover, according to studies, the most common causes of cart abandonment are:

• Unexpected Costs - Shipping, Packaging Product is overpriced, or a better offer may be found at another store

• The return policy is unclear or cumbersome.

• Payment choices are limited.

• Concerns about payment security

5 Practices You Must Know And Consider Before Sending Abandonment Cart Push Notifications

Generally, a number of platforms offer similar services, but in our opinion, flutter push notifications work the best. This is due to the fact that it is a quick, secure, and efficient way to inform your audience about any offers that may be available on the products they added to their carts. You can also consider the techniques outlined below before sending these messages to your target audience.

Make Your Message Engaging, Customized, And Related To Brand

Well, it will be tough to get people to click on your message if it is not interesting. If you want your customers to purchase products from their abandoned carts, you must be careful while implementing your message using flutter push notifications. However, make your abandoned cart messages seem entertaining, and be consistent with how you connect with your customers across all platforms. Remember that having a consistent brand voice is important for being remembered by the users.

Follow Up With Multiple Messages

The initial message you deliver will convert your consumers well, but what about those you missed? Don't worry— you can follow up on the initial abandoned cart message with a second. Thus customers can receive your first notification immediately after abandoning their cart. However, remember that a follow-up communication should be sent one day later. This will offer you a higher chance of reaching all potential customers and increase your app revenue by providing them with another prompt to refresh their memories.

Be Strategic In How You Time Your Messages

When abandoned cart notifications are issued to clients, there should be a plan behind them. Moreover, It makes no sense to send one five minutes after a consumer abandons their basket. Instead, you should initially offer them some time to consider the items they're abandoning. The first message should be sent 30 minutes after consumers abandon their shopping. However, the second message should be delivered a day later. This allows the audience to think about the product before you start telling them what they're losing out on.

Provide A Discount To Boost Chances Of Converting

Nothing beats a free discount or coupon code in the world of mobile app marketing. Every person enjoys a freebie, which is why including one in your abandoned basket messaging is a wonderful strategy. However, make it obvious in the message that you should offer your customers 15% off the total transaction. Therefore it can lead to a higher chance of increasing conversion rates.

Tailor The Message With "User First Name"

Personalized messages have a greater impact and can be as easy as addressing people by their first names. This is another reason abandoned cart follow-ups can be so effective. However, by addressing the audience by their name, you can lay the groundwork for a pleasant customer experience. 

Moreover, you can inform the users that the outfit would look well on them, and you can also use emoticons to set a lighter tone. This type of message can have an excellent job of making the customer feel as though it has been tailored specifically to them.

Conclusion 

Lastly, Abandoned Cart Reminders are among the key instruments for every company owner. However, analyze why your consumers are abandoning their carts, take feedback from them, and test your funnels to discover if there are any difficulties.

 

Moreover, use our guide while implementing abandoned cart alters using push notifications to make your app stand out of all.