How Flutter Push Notifications Are Changing The Way We Engage Users?



 Introduction

Every smartphone user knows what push notifications are and how much they are beneficial for them. After all these tiny or pop-up messages allow them to know about the recent updates in the app they have subscribed for. Even in research, it is found that about 80% of mobile users received 46 push notifications a day.  Isn’t it sound overwhelming? 


Moreover, it is proved that push notifications are not only best in providing important information but improving business performance too. Therefore, many digital marketers have opted to flutter push notifications to get magnificent results. Although, push alerts help to maintain customer retention as well as conversions more than other mediums of marketing. 


But what draws people to it, is what makes it special in a way that no other marketing channel can capture. Read this post and know how to flutter push notifications are changing the way we engage users more than other modes of marketing.  


Why Flutter Push Notifications Is The Best Marketing Medium?


According to reports, the first bulk email marketing effort was launched around 1978. The method was successful in that it simultaneously engaged a large number of clients. The drive alone generated sales of $13 million. Since then, email marketing has strengthened its base.


Every single day, more than 200 billion emails are sent, of which 10 billion are spam messages. It demonstrates how customers are easily duped. But fear not—we now have a new marketing channel that multiplies the impact of all previous ones. You guessed it—flutter push alerts.


According to Forrester's US Consumer Technographics® Behavioral Study, the primary motivation for US smartphone owners to enable push notifications is the desire to get timely alerts. We discovered that when an app accomplishes this, it modifies user behaviour. Push notifications for particular app types make users more aware of their immediate surroundings and eliminate the need to open the app and retrieve the necessary information. The opposite is true for other kinds of apps: Moments brought on by push notifications prompt users to take urgent action in the app. 


The following are the ways how push notifications are changing the way users engage with apps:


1. Continuing To Keep Brand Awareness


Push notifications can be customized to incorporate the company's name and logo. As a result, anytime the customer receives such a notification, they will know the brand and associate it with their experience with your product or service.


2. Improved User Experience


A smart push notification approach can help you improve the user experience of your app. Push messages can be a notification of an offer or a discount, a news story, or a reminder about a regular practice session, depending on the type of business and industry you work in.


3. Boost User Retention


You have probably heard that 1 out of every 4 mobile apps that are downloaded is only used once before being uninstalled. The issue of poor rates of user retention is often not related to the quality of the app itself, but rather to the fact that the user wasn't sufficiently engaged when they installed it. 


Flutter push notifications can help in this situation. These notifications encourage users to use the downloaded app again by reminding them of it and increasing consumer engagement.


Wrap Up


This is how to flutter push notifications are changing the way users interact with apps. So, you must incorporate these notifications into your marketing strategy. Now, you can easily create and send push notifications to millions of users with the best push notification service provided named WonderPush. So, don’t forget to visit there!

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